HP Bets that 3D Printing Will Lead Future Growth

HP bets its future on 3D printing

As HP splits into two parts, the part which is focused on PCs and printers is betting much of its future on 3D printing and a product that will emerge next year. HP is betting on 3D printing to lead growth while holding the fort on traditional PCs and printers. On the PC front, HP executives noted that it will play in the consumer space, but it is most interested in commercial for growth. CEO Dion Weisler is outlining a company that will be focused on personal systems, invest in innovation, preserve the printing cash cow, and emerge as a 3D-printing leader.

A related Wall Street Journal article indicated that HP will cut 30,000 jobs in an effort to cut $2.7 billion in costs. In that article, Meg Whitman is quoted as saying the split will enable the management of each to better focus on their respective markets. “When we were one company, we were always trying to fit all of the pieces into an overall strategy,” Whitman said.

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